Award-winning Director of Creative Development with 20 years of fostering innovative teams
I deliver full-service, end-to-end marketing strategies and creative capabilities from creative direction and strategic thinking through production and channel delivery
What I’ve done
Parts Town
Manage the in-house creative agency and charged with executing brand and product positioning strategies for digital/ecommerce and integrated marketing. Direct all creative communications from concept to completion and develop brand and creative guidelines, project management and processes to ensure the timely production of fresh, relevant, and creative visual communications.
VTech & LeapFrog
Brand Development Across Two Different Brands. Design, Copy & Content Creation. Brand messaging, Product Literature, Educational Books, Videos, Web Sites, Digital Educational Tools, Presentation Decks, Environmental Signage and Office Interiors. Creative Team Mentor (8 associates). Client Services. Retail Marketing, TV & Video Animation.
True Value
Omnichannel Marketing Creative Direction, B2B & B2C. Creative Team Leadership Design & Copy.(15 associates). Creative Strategy & Brand Development. Content Marketing. Video & Photo Direction. Agency, Financial & Project Management. Adobe Creative Cloud. Microsoft Office. Digital: email, banner ads, websites, OTT, video, social media. Print: catalogs, brochures, instore, packaging & tradeshow.
DraftFCB
Created and executed advertising campaigns involving Shopper Marketing and Retail Promotions. Worked on above the line and below the line advertising for a variety of clients. Created Illustrations and 3D models and layouts.